Business owners looking for new marketing trends to keep ahead of their competitors should not underestimate retail window graphics as a marketing channel.

Store window decals are a marketing tool to entice people to come inside and shop. Window graphics are regularly used at retail shops, restaurants, and convenience stores to attract and inform customers.

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Custom lobby signs are a powerful tool for creating a focal point that enhances your company’s facility branding. When it comes to making a lasting impression, backlighting is an effective and eye-catching solution that ensures your sign gets the attention it deserves. Here are several compelling reasons why you should consider investing in a custom backlit logo sign for your business.

  1. Welcome Your Customers: Lobby signs play a crucial role in creating a warm and welcoming environment for your customers. They make a positive first impression, setting the tone for a pleasant experience and making your visitors feel comfortable and valued.
  2. Visual Representation of Areas of Service: With a custom backlit logo sign, you can visually illustrate the different areas or regions that your business serves. This helps your customers easily identify the extent of your services and reinforces your brand presence in specific locations.
  3. Stand Out from Other Tenants: If you share office space with other businesses, it’s important to differentiate yourself and stand out. Backlit lobby signs provide a distinctive and professional appearance that sets your business apart from others on your floor or within your building. They create a sense of exclusivity and prominence, making a strong statement about your company’s identity.
  4. Provide Directional Cues: Lobby signs can serve a practical purpose by providing directional cues to different areas of your store or office. Whether it’s guiding visitors to various departments, meeting rooms, or specific sections within your facility, backlit signs offer a visually appealing and intuitive wayfinding solution.
  5. Showcase Your Business Motto: Displaying your company’s mission statement or motto through a backlit lobby sign is a unique branding opportunity. It not only adds a touch of elegance and sophistication to your space but also communicates your values and identity to clients and visitors. It serves as a constant reminder of who you are and what you strive to achieve.

At Tier One Graphics, we utilize low-voltage LED lighting for our lighted lobby signs. This lighting style offers several advantages, including energy efficiency and cost-effectiveness. While white backlighting is the most commonly used option, we also offer the flexibility to incorporate colored lighting to match your brand aesthetics. These signs truly stand out when contrasted against an interesting and visually appealing wall background.

To ensure a seamless installation, we recommend conducting a site survey beforehand. This ensures that the lighted sign has easy access to an electrical outlet and provides sufficient space for wiring behind the wall or in the ceiling. Our team of experts will assess your space and provide professional guidance to ensure the optimal placement and functionality of your backlit lobby sign.

Invest in a custom backlit logo sign from Tier One Graphics today and elevate your company’s brand presence with a stunning and attention-grabbing lobby display. Contact us now to schedule a site survey and discuss how we can bring your vision to life with our expertise in custom signage solutions.

Styles of lobby signs

Custom lobby signs can be created in different styles. Using different materials gives your sign the best look for your business. These are some examples:

  • Acrylic Letters – Acrylic letters are crisp, shiny, and professional. The acrylic is available in many standard colors or can be custom painted to match your branding. These letters offer mounting options like flush mounting the letters, standing them off the wall for a dimensional effect, or pushed through a fabricated metal panel.
  • Metal Letters – Available in brushed metal and stainless steel finishes and cut to match your company’s font and logo.
  • Illuminated Lobby Signs – backlit signs are popular and offer dramatic impact using energy-efficient LED lighting.
  • Lobby Plaques– The most popular material for lobby plaques is acrylic. The acrylic can be frosted for an opaque background and printed on vinyl: Dimensional (acrylic or metal) or a combination of both.