Truck Wraps are a popular way to brand and promote your business wherever you go. From a startup company to an established fleet we have wrap styles to fit your budget.
For a business wanting to maximize their advertising dollars, there’s no better strategy than truck wraps. They’re both cost-efficient and offer an unmatched ROI. Because of the large initial investment, full vehicle wraps may be beyond the budget for some companies. However, it’s still possible for businesses with smaller budgets benefit from truck wraps, by reducing the square footage of the truck’s graphics. Using clever design a partial wrap can be every bit as effective as a full wrap.
Full wraps offer complete coverage, covering the entire vehicle. On larger vehicles such as fleet trucks, the roofs are hard for the public to see and are not often wrapped. With a full wrap, almost every square inch of the car can be covered excluding the tires but including the windows using perforated vinyl.
Partial wraps are a mixture of full wraps and decals and cover from ¼ to ¾ of the vehicle. Partial wraps cover the most visible parts of the vehicle, such as the back-end of the vehicle, the driver and passenger doors, or the hood.
Decal Sets are large vinyl stickers that can be used anywhere on the vehicle. Therefor, decal sets cover only small parts of the vehicle. Decal sets can be custom cut to shapes, and thus they make a great choice for displaying logos.
Truck wraps provide high-quality exposure at a low cost which strengthens your organic reach. A wrapped commercial vehicle parked at a neighborhood home may have fewer “views” than a television ad, However, the quality of the neighborhood “wrap views” is higher because it acts as a testimonial, also neighbors might be looking for that service also word of mouth is another benefit. This is a very low cost per exposure. Most wraps are less than $5000 per vehicle so, when you add up the yearly exposure to “views” of the wrap that is seen 24 hours a day, seven days a week over an average three-year life.
Businesses That Benefit from Truck Wraps
Truck wrap advertising is a great way for local businesses to grow name recognition in the local market. Studies by Outdoor Advertising Association of America show that more than 95% of all Americans see vehicle wrap advertising and that a single wrap generates between 30,000 and 70,000 impressions per day. Consequently, wrap advertising offers startup businesses the chance to compete with established businesses at a very affordable cost per thousand impressions.
Tier One Graphics provides full and partial wraps and vinyl lettering services to help companies brand and advertise their services. From design to installation, the company offers complete solutions for companies in all industries.