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The Benefits of Advertising Your Business With Truck Wraps

Pickup Truck Wraps

Truck Wraps are a popular way to brand and promote your business wherever you go. From a startup company to an established fleet, we have wrap styles to fit your budget.

For a business wanting to maximize its advertising dollars, there’s no better strategy than truck wraps. They’re both cost-efficient and offer an unmatched ROI. Because of the significant initial investment, complete vehicle wraps may be beyond the budget for some companies. However, it’s still possible for businesses with smaller budgets to benefit from truck wraps by reducing the square footage of the truck’s graphics. Using a creative design, a partial wrap can be every bit as effective as a full wrap.

Full Wraps

Full wraps offer complete coverage, covering the entire vehicle. On larger vehicles such as fleet trucks, the roofs are hard for the public to see and usually not wrapped. With a full wrap, almost every square inch of the truck can be covered, including the windows using perforated vinyl.

Partial Wraps

Partial wraps are a mixture of full wraps and decals and cover from ¼ to ¾ of the vehicle. Partial wraps cover the most visible parts of the truck, such as the back-end of the vehicle, the driver and passenger doors, or the hood.

Decal Sets

Decal Sets are large vinyl stickers that are used anywhere on the vehicle. Therefore, decal sets cover only small parts of the truck. Decal sets can be custom cut to shapes, and thus they make an excellent choice for displaying logos.

Truck wraps provide high-quality exposure at a low cost, which strengthens your organic reach. A wrapped commercial vehicle parked at a neighborhood home may have fewer “views” than a television ad. However, the quality of the neighborhood “wrap views” is higher because it acts as a testimonial; also, neighbors might be looking for that service word of mouth is another benefit. This is a meager cost per exposure. Most wraps are less than $5000 per vehicle, so when you add up the yearly exposure to “views” of the wrap seen 24 hours a day, seven days a week over an average three-year life.

Businesses That Benefit from Truck Wraps

  • Plumbers
  • Electricians
  • Roofers

  • Home Repair 
  • Delivery Vehicles
  • Food Trucks

Truck wrap advertising is an excellent way for local businesses to grow name recognition in the local market. Studies by the Outdoor Advertising Association of America show that more than 95% of all Americans see vehicle wrap advertising and that a single wrap generates between 30,000 and 70,000 impressions per day. Consequently, wrap advertising offers startup businesses the chance to compete with established companies at a very affordable cost per thousand impressions.

Tier One Graphics provides full and partial wraps and vinyl lettering services to help companies brand and advertise their services. From design to installation, the company offers complete solutions for companies in all industries.