Which Wrap Coverage is Best for You?
Full vehicle wraps, partial vehicle wraps, or decal sets are all a great way to advertise your business. You can’t go wrong with any of them. They are all excellent choices for your advertising budget, especially when compared to other forms of marketing.
While the three wrap options are similar, how effective and the business’s perception is the difference. Having a simple one-color logo can portray one thing while having a full wrap can portray another. Using your company’s logo with a good visual image, your business contact information (phone, website, etc.), and a call to action are all things you will want to think about when planning your wrap.
But the most significant aspect of planning your vehicle graphic is deciding which wrap coverage is best for your business.
Full Vehicle Wrap
A full vehicle wrap covers the whole vehicle and includes your logo, business name, and contact information. New businesses that haven’t built brand recognition would benefit from the additional coverage of a full vehicle wrap. Giving new customers all the information on your company and the services that they need. From end to end, top to bottom, a full wrap makes a splash. Because it covers more surface area than a partial vehicle wrap and involves more details, a full vehicle wrap is more expensive than a partial vehicle wrap.
When designing a full vehicle wrap, good graphic design is important to deliver a clear message. Utilizing every inch of your vehicle effectively and creating a wrap is a complete marketing package for your business. Use these tips to help you design a great vehicle wrap.
Partial Vehicle Wrap
Partial Vehicle Wraps cover only a portion of your vehicle. Between 25%-75% of your vehicle. A partial wrap might include just the back end of the vehicle or only the sides. The partial wrap adds graphics to the sides, the hood, or the car’s trunk but leaves the rest untouched.
If done incorrectly, a partial vehicle wrap can look unfinished. Our designer will work with you to make sure that your design is not only beautiful and effective, blending with your vehicle so that you can’t tell where the car paint job ends and the wrap begins.
Graphic Decal Sets
If your business is fully established with a recognizable brand and logo, then a Decal Set with your company logo is a simple and effective marketing tool. If your customer base is well established, your logo may be all you need to increase brand awareness. The decal set can be placed on the sides of your vehicle, the front, or the back, depending on where it looks the best and will be the most effective.
If you aren’t sure which coverage is best for you, give us a call. We can talk about your business and decide what options are right for your business.
Contact us about using vehicle wraps as part of your Small Business Marketing strategy.