Making a great first impression is one of the most effective methods of advertising. Branding your sales, service and delivery vehicles with well-designed vehicle wraps is a memorable way to spread your business’s message and powerful Small Business Marketing tool.
Plain white service vans get less attention than branded vans. Have your company vehicles stand out from all the other cars on the road with a brightly colored, beautiful vehicle wrap. Colorful wraps are engaging, and people’s eyes naturally gravitate toward them, and they will remember a well-designed wrap.
Your Small Business Marketing Can Reach a Wider Audience
Vehicle wrap advertising can be the most effective and efficient form of outside advertising, reaching more consumers at a lower cost per thousand impressions than any other kind of publicity.
Wraps offer flexibility, so you can change your vehicle wrap as little or as often as you like for less money than a traditional advertising campaign. As a result, you can make an initial investment for a fraction of the cost of other long-term advertising campaigns while generating results for years.
Vehicle wraps work for you 24/7, 365 days per year, for up to five years, making the total amortized investment manageable for most small businesses—a few dollars per day, by some estimates. Depending on city and population size, a single vehicle wrap can generate between 30,000 and 70,000 daily impressions. The ad market has changed, Yellow Page and newspaper ads returns have declined, while vehicle wraps’ broad reach and low cost-per-impression, can add horsepower to your mix and shift sales growth into high gear.
Non-Aggressive Targeted Marketing
Vehicle wraps attract attention without disruption. Therefore Potential customers can easily spot your message without significant distraction from what they’re doing. Studies show that the clients respond better to advertising that doesn’t take an “in-your-face” approach.
Many people enjoy striking vehicle wraps; this engagement is a subliminal message that people will retain without realizing it, people will keep your message. As a business, you can non-intrusively reach out to customers over all the roads your vehicle or vehicles travel. The lead possibilities for mobile exposure are nearly endless.
Vehicle wraps target your local market. The people who will see your vehicle wrap the most are the people in your area. This visibility dramatically increases awareness among those who live, work or attend school nearby; this awareness is critical for Small Business Marketing. Local marketing produces outstanding results because people like to deal with nearby businesses. Wraps help unify a campaign’s look and feel because they incorporate the same branding elements from your other marketing channels.
Vinyl vehicle wraps contribute to protecting your vehicle’s body from scratches and small dents due to road debris. Additionally, vinyl vehicle wraps can be easily removed by a professional without damaging the vehicle’s paint. Consequently, vinyl wraps help keep your vehicles in better condition, therefore, are helpful when trading them in or sell them.
Outside of being an additional advertising expense, there are practically no downsides to using a vehicle wrap for publicity. Most business owners feel that they recoup the expensive of having vehicle wraps in the added exposure their business receives. As a result of this exposure, Vehicle Wraps can be a cornerstone of Small Business Marketing.
Contact us about using wraps as part of your Small Business Marketing strategy.