Your Walls Can Talk – With Sales Boosting Wall Graphics

Your walls are underutilized without wall graphics.

Most brick and mortar businesses have at least four underutilized walls, covered with only paint or wallpaper. Adding some purposeful graphics can boost sales. According to research by Nielsen, 86 percent of people report being influenced to make purchases with store signage, compared to 37 percent who were affected by social media.

Wall graphics can give your customers a focal point to promote your brand; you can customize the look and feel of your space and distinguish yourselves from the competition.

For example, a bank could utilize wall graphics to feature short-term promotions. Graphics featuring the bank’s logo look great and help build brand identity. Graphics above the teller area might feature information about home equity loan promotions or CD interest rates.

Or consider a fast-food restaurant. Featuring a new menu item or special pricing on other food items may even increase sales. According to a study from the University of California – Berkeley, people are six times more likely to buy a product if a point-of-purchase (POP) display highlights it.

Retailers can use wall space by teaming up with a vendor to promote a new item. For example, a sporting goods store might sell wall space to the seller of a new line of hockey skates. Or the retailer might use large wall graphics so consumers can quickly locate merchandise in the store.

Combine Wall Graphics with Floor Graphics and Window Graphics and carry your campaign throughout the building.

Tier One Graphics can help you with wall graphics from planning to installation.