Vehicle Wrap Advertising is a Great Investment for Your Small Business

Have you ever noticed Vehicle Wrap Advertising while driving and wondered how useful it is as advertising? According to the Outdoor Advertising Association of America (OAAA), more than 95 percent of Americans view Vehicle Wraps targeting drivers and passengers. Here’s what you need to know before investing in a vehicle wrap.

What is Vehicle Wrap Advertising?

A vehicle wrap is a digitally printed mobile billboard installed professionally on your vehicle. Wraps can cover the entire car or just a portion of it. Wraps can include the windows and are printed on from heavy-duty vinyl in full color using eye-catching graphics. Typically Vehicle wraps last three to five years.

Vehicle Wrap Advertising isn’t Just For Fleets.

Advertising with a vehicle wrap is suitable for any size business, for small-business owners, it promotes their company by getting their brand and logo out where potential customers can see them, and it puts them on the same playing field as franchises and businesses that are large enough to maintain vehicle fleets.

How Much Do Wraps Cost?

Any size vehicle can be wrapped, though the amount of coverage, Materials used, and the type of vehicle determine the price. The average investment typically falls between $1,500 for partial wraps. And $3,500 for full wraps on average-sized cars and includes the wrap material and professional installation.

Vehicle Wrap Advertising Compare to Other Forms of Advertising

The OAAA says that mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower cost per thousand impressions than any other type of publicity. Vehicle Wraps costs around 4 cents per thousand impressions, while other types of advertising cost considerably more. For example, outdoor signs cost $3.56 per thousand impressions, and newspaper ads cost $19.70 for that number of impressions. One wrapped vehicle will net between 30,000 and 80,000 impressions per day, depending on mileage. The cost of a vehicle wrap is less than $44 per million impressions.

Average Return on Investment for Vehicle Wrap Advertising

There is no average return on investment (ROI) for vehicle wraps because it will depend on the type of company you have. Location and time that you drive, and the effectiveness of the wrap design. But there are methods you can use measure your return:

Use a separate phone number such as an 800 number only advertised on the wraps tracking the calls that come in through it.

Promote a special discount or deal only on the wrapped vehicle to track those calls.

Create a unique landing page for your website and put that URL on the wrap. (Be sure to keep the URL memorable and straightforward)

Cautionary Note

With improvements in printing, the installations have become easier. However, inexperienced people can set up shop; it is essential to check a wrap provider’s credentials and craftsmanship. For instance, wraps should not damage a vehicle’s paint job. However, if done incorrectly, ink can bleed through the wrap staining the paint, you should invest in your design and utilize an experienced company to produce and install the wrap, and you should always ask for a warranty in writing.